we got asked an awful lot about and these are the basics and our hope is it might
give you some clarity and confidence to alter the way you charge free time, but
it is it’s how much should a personal trainer charge now first we must grasp of
personal training is a service in which you sell time and expertise for money. Usually
that time is isolated to this time restricted appointment. So an hour
typically, but often great personal training services spill our time allocation
and doesn’t really fully cover you for that exchange of money for time. Now this
leaves coaches with the choice to either increase the monetary amount charged. So
amount per hour and have grounds really to do that or to trim the service back to
its Bare Bones. So to make the service less comprehensive should we say so services?
The Number Of Services That You
the number of services you personally offer or cure to fulfill the needs of your
clients. It’s fairly simple. Really the most fundamental thing here is the basics
as a personal trainer. You’re essentially employed to Present to instruct and guide
someone in the execution and application of results based exercise. That is it you
turn up you train people and you leave outside of that you offer nothing besides
a time when you’ll go through that again. So you’ll give them appointment the week
after or whatever. It might be now a coach is different the coach will consider
all of the contributing factors to the end goal and the needs of the client in acquiring
that end goal. They will then look to fulfill those needs utilizing their own skill
set. And where that isn’t possible to gather the relevant people are tools that
are needed to fulfill those needs.
gives you your services the thing that primarily dictates what you can or can’t
charge the better the service the more you can charge for it. Look no further than
the hotel industry for a great example of that identically graded hotels or 5-star
hotels with almost identical amenities yet huge variances in the price of rooms.
Now the difference often being the level of service the hotel offers. So the main
decision is the same but the level of service goes up now from a coaching perspective.
How does this look? Remember the same as with a gym membership, you will generally
pay for all the amenities that a gym has but never really utilize them all and most
people don’t you know, you might have access to a pool the spa or a cafe showers,
but simply use the gym to go in train and leave, you know, you don’t get a cheaper
rate because that apply the same principle to your personal training or coaching
Services if they need food made for them. Can you facilitate?
Facilitating Your Services
or procure that service for them it might not be you directly doing it. But can
you find somebody who does that maybe collaborate with them or find some way of
doing that? Can you organize their grocery lists? Can you support and contact them
daily? So that’s a basic requisite. Most people is they struggled with adherence
so just contacted them make sure they’re on point every day is great. You just need
to understand who you’re serving and what they need to fulfill their goals.
also that great facilities typically charge more for the services delivered under
that roof although your spit and sawdust Jim might charge. You less rent as a coach.
What you can charge is also impacted and potentially the type client that’s got
to be there Higher Learning clients with lots of disposable income will more than
likely be in facilities with loads of amenities Lord’s service irrespective of whether
they use them or not.
Maintaining The Level Of
one is probably level of professionalism something that’s distinctly lacking in
our industry. Now, this is your conduct your punctuality your attention to detail
and how you present yourself as a person and also, So a brand a smart-looking well-presented
coach and coaching business will always be able to command a higher fee than ones
that are poorly put together as will the coach who has a higher level of overall
it’s all about standards the highest standards the more you can probably charge.
You don’t see scruffy members of Staff in luxury facilities, you know, it doesn’t
happen luxury hotels. You don’t see somebody coming around with their shirt out
whatever it might be. So we’re looking to spend money online a shoddy looking website
will almost always put What a good example now that is in the queue by any means
for you at all to go out spend a fortune on a website now a simple professional-looking
holding page with a bit about your services or contact form will often suffice for
most of you doing one-to-one coaching. Your potential customers are all in the gyms
that you’re already playing the services in already.
need to communicate with it. So location and facility.
Consider Your Location
geographical location will reflect living costs. Now, this is something you really
need to understand what people spend on leisure. Things such as personal training
will generally always be in sync with housing prices and mean it is in the overall
cost of living in that area. You might be able to charge more in different areas,
but typically a cost-of-living would almost always go up in sync. So the amount
of times coaches of told me that all I need to do is move to a better area. So London’s
always the one people like I need to move to London because you can charge more
but you also your living costs also go up and typically in alignment with that.
So you quality life Remains the same as the charge goes almost always on your living
costs in most cases.
is a maximal ceiling to serviceable hours something. We need to understand despite
the thoughts and many there is in fact a maximum out servant without this essentially
means that if you intend provided exceptional service, the more significant dictator
of price you can only replicate are so many times before it gets compromised. So
one service level drops your TripAdvisor rating, so to speak goes down resulting
in less interesting your service and less willingness to pay. You asked for them
over time clients going to dry up coaches wonder why they’re knocking out 40 very
average sessions a week and being busy fools as I like to put it.
Word Of Mouth Referrals
people typically only talk about bad and great experiences. And this is the kind
of TripAdvisor analogy, which means referrals done through word of mouth played
very little role in getting you busy on making you more money. People will typically
only talk about great experiences are very poor experiences.
when was the last time you reviewed of the average experience if it was bad you
review it. And if it’s exceptionally good you also review it.
will still have the service at a high level much more than probably around 15 hundred
sessions a year or around 30 sessions a week. That means to be a six-figure coach.
You need to charge between 65 and 70 pounds per session qualifications and skills
not as high on the list is people may expect maybe surprising that I put it so low
down on the list given that I own a company that educates coaches.
coaches have excellent soft skills and communication skills that far outweigh their
Academia try to imagine a football coach with poor communication skills and inability
to understand the needs of his or her players.
my point a qualification is only worth something when it increases your applied
skills the ones that will help you serve the needs of your customers many coaches
acquire qualification to deal with customers. They will never ever have fortunately
for all your coaches in the academy, we don’t just teach the science of how to train
people we teach valuable communication skills and how to understand your audience
or your clientele much better.
summary what you can charge as a coach is made up of the services, you can offer
your clients your location and how you position yourself in the market so many people
trying to differentiate business, but what one-on-one coach is forget is that most
your business is already under the rules you already play Train under many of these
gyms are people working a thousands of members. You just need to communicate with
more about who you are and what you can offer them first steps it to introduce yourself
and get to know something about them the people you serve and what makes them tick
get out there say hello to people that frequent your facilities sure them or tell
them how you can help build rapport with them more than anything listen to your
audience and adjust your services accordingly.
At Finance Zone, our mission is to help you get ahead with your finances. We know that money isn’t everything and some people have more than others. We believe it’s not what you have, but what you do with it. We are one of the best finance blog write for us